Hey there,

I know social media can feel like a moving target—every platform has its own quirks, and it can be tough to keep up. But I wanted to share a few things I’ve learned that can help you make the most of each one.

Take Facebook, for example. It might not be as flashy as some of the newer platforms, but when it comes to targeting, it’s unbeatable. Facebook knows a lot about its users, and that means you can find the exact people you want to reach with pretty incredible accuracy. If you haven’t already, dive into Facebook Ads Manager—it’s a powerful tool for getting your campaigns up and running.

Over on Instagram, it’s all about video. Quick, bite-sized clips are best. If you’re not making short-form videos yet, trust me, you should be. They’re here to stay. And with such a huge influencer network, Instagram makes it easy to partner with people who can give your brand a real boost.

Now, X (formerly Twitter) is all about brevity. People scroll fast, so you’ve got to get to the point—quickly. A clear call-to-action can go a long way here. The great thing about X is how real-time it is. If there’s a trend or event happening, you can jump into the conversation and connect with people in the moment.

YouTube is a different beast. It’s where you can really go deep with long-form content, but the key is making sure people can actually find what you’re putting out there. That’s where SEO comes in. Optimize your videos so they show up in searches—it makes a big difference. YouTube also gives you plenty of ad options, so you can tailor your strategy depending on what you’re trying to achieve.

And then there’s LinkedIn. If you’re looking to build credibility and establish yourself as an expert in your field, LinkedIn is where you want to be. It’s perfect for B2B connections, and publishing thought leadership articles is a great way to show what you know and attract the right audience.

Finally, let’s talk about TikTok. It’s not about reaching everyone on this platform—it’s about finding your people. TikTok’s algorithm is smart, and if you tap into the right community, your content can really take off. 

At the end of the day, no matter which platform you’re using, the goal is the same: stay creative and keep learning about your audience. Social media is always changing, but the one thing that's here to stay is the power of connecting with your people.

I’m rooting for you. Keep at it!