Brodrick Aberly | Seattle | 2023

Media shapes perceptions, informs our beliefs, and often influences our actions. That’s why it’s essential that the narratives propagated by media outlets ethically represent the diverse communities they feature. Let’s talk about some ways that producers and content creators can have a profoundly positive impact by prioritizing ethical representation.

Reflection of Reality

Authentic representation in media mirrors the rich diversity of our society. When we acknowledge the existence and experiences of people from various backgrounds, cultures, races, genders, sexual orientations, abilities, and more, we contribute to a more just society. When individuals see themselves reflected in media, it validates their existence and experiences, fostering a sense of belonging. I know this firsthand.

Breaking Stereotypes

The perpetuation of harmful stereotypes in the media is a longstanding issue that goes back to the origins of the film industry in America. Consider how the film “Birth of a Nation”, heralded by some as a Hollywood classic, contributing to discrimination and violence against African Americans. Ethical representation challenges these stereotypes, presenting characters and stories that defy one-dimensional narratives.

Empowerment and Inspiration

I remember the impact of the Oprah Winfrey Show during my childhood. Oprah, a black woman who rose from modest beginnings to media stardom, was my inspiration. Watching her on TV in our little apartment, far removed from the celebrity world, made me feel reassured. It told me that where I came from was not as important as my talent and willingness to work hard. That’s the power of representation. Seeing people from marginalized communities represented sends a message that their stories matter, that their voices are heard, and that their dreams are achievable.

Fostering Inclusivity

Media shapes societal norms. Ethical representation contributes to a more inclusive culture by portraying diverse relationships, family structures, and social dynamics. This fosters acceptance and inclusivity, challenging potentially outdated attitudes.

Impact on Self-Esteem

For young people, especially, media plays a significant role in shaping self-esteem and body image. Ethical representation provides positive role models, helping individuals feel more confident about their identities.

Enhancing Creativity and Innovation

Diversity in media production teams facilitates creativity and innovation. Different perspectives and enrich storytelling, leading to more dynamic and engaging content.

Economic Benefits

Ethical representation isn’t just good for communities but also makes economic sense. Diverse audiences respond positively to content that reflects their experiences, in many cases, leading to increased viewership and profitability.

Ethical representation in media production is more than a trend; it's a cultural imperative. As media producers and communicators, it is our responsibility to champion representation, ensuring that our stories reflect the richness of the world we live in. In doing so, we not only make better media; we make a better world.