Brodrick Aberly | Seattle | 2023

As media producers and advertisers, staying ahead in this dynamic environment is key to success. Let's talk about how you can navigate the shifting tides of content consumption.

Embrace Multichannel Marketing

Gone are the days of relying solely on one platform. Today, audiences consume content across various channels: social media, streaming services, podcasts, and more. Embrace a multichannel approach to meet your audience where they are.

Create Interactive and Personalized Content

Audiences now expect personalized experiences. Interactive content, like polls or quizzes, engages users and encourages participation.

Leverage Video Content

Video remains the dominant force in content consumption. Short-form videos especially seem to captivate audiences. Incorporate video into your strategy to connect with viewers effectively.

Explore Emerging Technologies

Stay abreast of emerging technologies like AI and virtual reality (VR). The new experiences these technologies offer provide exciting opportunities for media producers and advertisers to engage audiences in new ways.

Optimize for Mobile

If you haven't optimized your site and content for mobile you're probably behind the curve. Do I need to explain the ubiquitousness of smartphones? Ensure your content is mobile-friendly for seamless viewing on various devices.

Harness the Power of User-Generated Content

Encourage user-generated content (UGC) to build authenticity and trust. UGC leverages your audience's creativity and enthusiasm, fostering a sense of community around your brand.

Measure and Iterate

Continuous improvement is everything. Don't be afraid to measure the performance of your content to refine your approach. Adaptation is an ongoing process.